Agent Compensation: The Non Issue
Making mountains out of molehills seems to be a favorite activity in the real estate Read more
View ArticleUnfamiliar Benchmarks Needed for a Housing Industry Recovery
Which is harder to spot: The Loch Ness Monster or the housing industry recovery? Given Read more
View ArticleWake Up and Smell The Coffee
A recent Businessweek article featuring Starbucks CEO Howard Schultz should be required reading for REALTORS. Read more
View ArticleMasterpiece Marketing
Peter Drucker said that the purpose of marketing is to make sales superfluous. That should Read more
View ArticleRevelations about REALTORS
Real estate is essentially a research industry: trouble is, most agents and brokers think the Read more
View ArticleCustomers to REALTORS: Open Houses Suck
According to a new survey by NAR, by a factor of 4, most buyers think open houses are far more useless than they were just a year ago.
View ArticleREALTORS and the Magic of the Holidays
Where do most people enjoy the holidays? At home, in their back yards, around their Read more
View ArticleThe Importance of January 2, 2010
During the holidays, most of us are taking some time to slow down, enjoy the Read more
View ArticleTen Things to Do Differently in 2010
Matthew Ferrara offers ten ways to start focusing on what you can - and will - do this year to reach your success.
View ArticleHousing Problem Solved: Call in the Witches
Real estate market got you down? REALTORS can learn the correct spells and incantations to keep the bad housing spirits away.
View ArticleWhat’s the Point of Social Networking?
What’s the point, after the novelty wears off, that makes social networking a viable channel Read more
View ArticleThe Formula of Fives
Matthew Ferrara explains how real estate salespeople can grow their business every day by following the low-cost and sustainable Formula of Fives.
View ArticleTen Simple Phrases for Talking to Home Owners
Maximize the summer selling season with our ten simple conversation starters for home owners.
View ArticleSale of the Century
Will this summer turn out to be a bust, or the sale of the century? Smart REALTORS will decide.
View ArticleSeven Secrets of Social Networking Success
Here are seven secrets to making social networking one of your most powerful prospecting tools with today's modern real estate buyers and sellers.
View ArticleIf It Didn’t Sell with Tax Credits, Now What?
Bold - maybe crazy - ideas for selling inventory left-over (and over-priced) from the tax-credit era. Are real estate agents brave enough to consider them?
View ArticleRemoving the Fear of Buying
With record low mortgage rates and record high affordability, it’s clearly not the economic fundamentals Read more
View ArticleWhy Overprice Property Just a Little? Go for it!
Saying a home is just a "little" overpriced is like saying you're just a "little" pregnant. Sellers who do it should insist on the full benefit of overpricing. And it's in their agent's best interest...
View ArticleHome Buyers Need to Get Over It
Home buyers need to get over the fact that they might lose some money. So what? They do it all the time.
View ArticleU.S. Housing Future: A Tale of Two Cities
It's up to local real estate professionals to keep the American Dream alive. It's a tough job, but they're the best ones to do it. Here's why.
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