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Agent Compensation: The Non Issue

Making mountains out of molehills seems to be a favorite activity in the real estate  Read more

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Unfamiliar Benchmarks Needed for a Housing Industry Recovery

Which is harder to spot: The Loch Ness Monster or the housing industry recovery? Given  Read more

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Wake Up and Smell The Coffee

A recent Businessweek article featuring Starbucks CEO Howard Schultz should be required reading for REALTORS.  Read more

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Masterpiece Marketing

Peter Drucker said that the purpose of marketing is to make sales superfluous. That should  Read more

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Revelations about REALTORS

Real estate is essentially a research industry: trouble is, most agents and brokers think the  Read more

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Customers to REALTORS: Open Houses Suck

According to a new survey by NAR, by a factor of 4, most buyers think open houses are far more useless than they were just a year ago.

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REALTORS and the Magic of the Holidays

Where do most people enjoy the holidays? At home, in their back yards, around their  Read more

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The Importance of January 2, 2010

During the holidays, most of us are taking some time to slow down, enjoy the  Read more

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Ten Things to Do Differently in 2010

Matthew Ferrara offers ten ways to start focusing on what you can - and will - do this year to reach your success.

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Housing Problem Solved: Call in the Witches

Real estate market got you down? REALTORS can learn the correct spells and incantations to keep the bad housing spirits away.

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What’s the Point of Social Networking?

What’s the point, after the novelty wears off, that makes social networking a viable channel  Read more

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The Formula of Fives

Matthew Ferrara explains how real estate salespeople can grow their business every day by following the low-cost and sustainable Formula of Fives.

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Ten Simple Phrases for Talking to Home Owners

Maximize the summer selling season with our ten simple conversation starters for home owners.

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Sale of the Century

Will this summer turn out to be a bust, or the sale of the century? Smart REALTORS will decide.

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Seven Secrets of Social Networking Success

Here are seven secrets to making social networking one of your most powerful prospecting tools with today's modern real estate buyers and sellers.

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If It Didn’t Sell with Tax Credits, Now What?

Bold - maybe crazy - ideas for selling inventory left-over (and over-priced) from the tax-credit era. Are real estate agents brave enough to consider them?

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Removing the Fear of Buying

With record low mortgage rates and record high affordability, it’s clearly not the economic fundamentals  Read more

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Why Overprice Property Just a Little? Go for it!

Saying a home is just a "little" overpriced is like saying you're just a "little" pregnant. Sellers who do it should insist on the full benefit of overpricing. And it's in their agent's best interest...

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Home Buyers Need to Get Over It

Home buyers need to get over the fact that they might lose some money. So what? They do it all the time.

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U.S. Housing Future: A Tale of Two Cities

It's up to local real estate professionals to keep the American Dream alive. It's a tough job, but they're the best ones to do it. Here's why.

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