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Channel: agents | Matthew Ferrara, Philosopher
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Real Estate’s Best Days are Ahead

“Reports of my death are greatly exaggerated,” So quipped Mark Twain after hearing his demise had been published in the New York Times. The same might be said today about the real estate industry. A...

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Where the Next REALTORS will be Found

A recent quote from Walter Percy Chrysler has been stuck in my head lately: Most people never get ahead in life because when opportunity knocks, they are out back looking for four leaf clovers. These...

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There Is No Spoon

One of the most exciting roles our company plays for real estate brokers and agents worldwide happens when we are called upon to do Strategic Planning with them. It’s fascinating to see how planning...

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Resolve To Follow Your Business Plan

Every year at this time, most of us are making “resolutions” of how to improve ourselves for the upcoming year. We resolve to go on a diet, save more money, take time off with the kids, and so on....

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How Real Estate Made Thanksgiving Possible

Many of us think we know the story about Thanksgiving. Some starving Pilgrims meet some generous Indians and somebody cooks a turkey, corn and cranberry sauce. But did you know a real estate agent was...

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The Problem with Postcards

Recently, some readers of my blog have commented that I continue to take the mickey out of the REALTOR industry for its marketing use of postcards. No mention that I’ve offered alternatives to the...

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Do you have the Success you Deserve?

One of the most important principles in sales is: You get paid what you believe you are worth. Ask any great salesperson how they generate top dollars. After they rattle off the systems, tools,...

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Six Cool Ideas to Boost Agent Productivity

Why do some agents make more sales than others? What makes some agents capable of creating sales when others struggle for a single lead? Contrary to popular belief, it’s not a cool web tool or a more...

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Recruiting and Retention: The Right Stuff

When an industry suffers from a problem for decades and still hasn’t figured it out, it’s likely focusing on the wrong issue.  Real estate’s “recruiting and retention” problem has consumed millions,...

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Poor REALTOR.COM!

I feel bad for REALTOR.COM. Let me start by saying that I like REALTOR.COM – I really do. They’re a hard working bunch that puts lots of time, energy and effort into promoting other people’s products....

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Stop Endlessly Recruiting

Imagine if real estate brokers and managers could stop endlessly recruiting. It’s not a dream; it’s a definitely reality for modern companies. Yet for too many brokers, it remains a far off possibility...

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Why Technology Matters

If you’ve ever wondered if your technology strategy really makes a difference, a article from the archives at RealEstateJournal.com should make the point. Titled Amid Slump, Real-Estate Agents Hang Up...

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What’s Holding You Back?

Why do some people and companies consistently make changes while others keep doing what they've always done - right to the bitter end? Here are four common change-barriers that come from inside ourselves.

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Managing Real Estate Talent

The classic real estate model asks each person to do everything. Agents must master dozens of skills. Managers must know those, plus management ones. The results are polarized. Maybe it's time to fix...

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Five Keys to Sales Success in 2011

Is it possible to create a "no luck needed" sales strategy to make 2011 the best year of your career? Here are five keys that we think will do it!

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The Housing Future’s Buyers are Here Today

Let's get real - and radical - about changing the real estate market. Rather than wringing our hands about first time buyers, bankers and credit, why don't we find the clients of the future, who have...

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Shape Up your Social Networking

Good social networking is much more than lots of updates; It's hard work if you hope to turn it into new business. Here are four ways to help shape up social presence

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U.S. Housing Future: A Tale of Two Cities

It's up to local real estate professionals to keep the American Dream alive. It's a tough job, but they're the best ones to do it. Here's why.

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Home Buyers Need to Get Over It

Home buyers need to get over the fact that they might lose some money. So what? They do it all the time.

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Why Overprice Property Just a Little? Go for it!

Saying a home is just a "little" overpriced is like saying you're just a "little" pregnant. Sellers who do it should insist on the full benefit of overpricing. And it's in their agent's best interest...

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